1. Who we are

Cherry Mood
18 Brook Lodge, North Circular Road
NW11 9LG, London
United Kingdom
Email: [email protected]
Phone: +44 7436355449

For questions about how we handle your personal information, you can contact us using the details above.

2. What information we collect

Depending on how you interact with us, we may collect:

Information you give us

This may include:

• Your name
• Billing and delivery address
• Email address
• Telephone number
• Payment and transaction information
• Account login information, if you create an account
• Information you provide when contacting customer support
• Information you provide when signing up for marketing communications
• Any other information you voluntarily provide to us

We do not need to know the intimate details of why you purchase a product. We only collect information that is reasonably necessary to process and support your order.

Information collected automatically

When you browse our website, we may automatically collect certain technical information, such as:

• IP address
• Browser type and version
• Operating system
• Device type
• Pages you visit
• How you interact with our website
• Referring website or source
• Approximate location based on your IP address
• Website performance and diagnostic information

3. How we use your information

We may use your personal information to:

• Process and fulfil your orders
• Take and process payments
• Arrange delivery
• Send order confirmations and delivery updates
• Respond to customer service enquiries
• Manage your customer account
• Prevent fraud and protect our website
• Improve our products, website and customer experience
• Understand how customers use our website
• Send marketing communications where we are legally permitted to do so
• Meet our legal and regulatory obligations
• Establish, exercise or defend legal claims
• Protect the security and integrity of our business

We will only use your personal information for purposes that are lawful and appropriate.

4. Our legal bases for processing

Depending on the circumstances, we may process your personal information because:

• It is necessary to perform a contract. For example, we need your name, address and payment information to process and deliver your order.
• We have a legal obligation. For example, we may need to retain certain transaction records for accounting or tax purposes.
• We have a legitimate interest. For example, we may use information to improve our website, prevent fraud or understand how our services are being used, provided that our interests do not override your rights.
• You have given consent. For example, where consent is required before sending certain marketing communications or using certain non-essential cookies.

You can withdraw consent where processing is based on consent.

5. Payments

Payments made through our website may be processed by third-party payment providers.

We do not generally store your complete payment card details on our own systems.

Your payment information may be processed by the relevant payment provider according to its own privacy policy and security practices.

Payment providers used by Cherry Mood: [INSERT PAYMENT PROVIDERS]

6. Who we share information with

We may share relevant information with trusted third parties where necessary to operate Cherry Mood. These may include:

• Website and ecommerce platform providers
• Payment processors
• Delivery and courier companies
• IT, hosting and security providers
• Email and marketing platforms
• Analytics providers
• Customer service providers
• Professional advisers such as accountants, lawyers or insurers
• Government authorities or regulators where legally required

We only share information that is reasonably necessary for the relevant purpose.

We do not sell your personal information.

7. International transfers

Some of our service providers may process information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate steps to ensure that it receives an appropriate level of protection in accordance with applicable data protection law.

8. How long we keep your information

We keep personal information only for as long as reasonably necessary for the purposes for which it was collected. For example:

• Order and transaction information may be retained for accounting, tax and legal purposes.
• Customer service communications may be retained for as long as reasonably necessary to resolve the relevant matter.
• Marketing information may be retained until you unsubscribe or we no longer have a lawful basis to use it.
• Website and analytics information may be retained according to the relevant platform’s retention settings.

Specific retention periods may vary depending on the type of information and why we need it.

9. Marketing emails

If you choose to receive Cherry Mood emails, we may send you:

• New product announcements
• Offers and promotions
• Editorial content
• Product recommendations
• News and updates from Cherry Mood

You can unsubscribe at any time by clicking the unsubscribe link in our marketing emails or contacting us.

You will still receive essential transactional communications relating to orders you have placed.

10. Cookies and similar technologies

Our website may use cookies and similar technologies to:

• Keep the website functioning properly
• Remember preferences
• Understand website traffic
• Improve website performance
• Measure marketing effectiveness
• Personalise certain website experiences

Some cookies are essential for the website to function. Other cookies may require your consent depending on their purpose and applicable law.

You can manage available cookie preferences through our cookie settings where provided.

11. Your privacy rights

Depending on the circumstances and applicable law, you may have rights including:

• The right to access your personal information
• The right to have inaccurate information corrected
• The right to request deletion of your information
• The right to restrict certain processing
• The right to object to certain processing
• The right to data portability
• The right to withdraw consent where processing is based on consent
• The right to object to direct marketing

To exercise a privacy right, contact us at: [email protected]

We may need to verify your identity before fulfilling certain requests.

12. Complaints

If you have concerns about how we handle your personal information, please contact us first so we can try to resolve the issue.

13. Children’s privacy

Cherry Mood is an adult-oriented sexual wellness retailer.

Our website and products are not intended for children.

We do not knowingly collect personal information from children for the purpose of selling our products. If you believe that a child has provided personal information to us, please contact us so we can investigate and take appropriate action.

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, technology or legal obligations.

When we make material changes, we will update the “Last updated” date at the top of this page.

15. Contact us

Questions about your privacy?
We’re happy to talk.

Cherry Mood
18 Brook Lodge, North Circular Road
NW11 9LG, London
United Kingdom
Email: [email protected]
Phone: +44 7436355449